Návrh marketingové komunikace pro rozšíření portfolia služeb
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Sabevová, Klaudie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis is about marketing communication designing for company which operates in ICT sector. The thesis is based on teoreticall starting points and characteristics of an ICT sector and the company. The main goal of marketing research was finding out an opinion of respondents to new services and their attitude to communication tools. For primary research an electronic questioning method was used. Based on analysis and research a marketing communiacation was desiged, also including marketing costs.
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Import 05/08/2014
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Marketing communication, marketing services, ICT, marketing mix, communication tools, advertising, sales promotion, public relations, personal selling, direct marketing, marketing research