Statistická analýza smyslového hodnocení spotřebitelů vybraných odrůd bílého vína

Abstract

This paper evaluates the preferences of domestic consumers in the purchase and consumption of selected varieties of wine: Chardonnay, Sauvignon and Pinot Gris. Consumers are influenced by the information provided by their own personal experience, studies, the media or friends. An important factor in consumer choice is also the label and the bottle of the wine itself. A pilot survey showed that consumer preferences change from their first impres-sion of a product based on their personal experience of the product, i.e. after tasting. This may be an important factor influencing the consumer’s preferences when selecting varieties of wine. The results can be used, for example, by grape wine retailers in their marketing mix.