Návrh zavedení udržitelného a renovovaného produktu vlastní značky na trh

Abstract

This bachelor's thesis focuses on designing the introduction of a sustainable and refurbished own-brand product to the market. It examines current trends and challenges associated with sustainable products and proposes strategies for effective market introduction, emphasizing economic, ecological, and social aspects of sustainability. The methodology includes quantitative and qualitative market research, competition analysis, and interviews with stakeholders. The findings identify key success factors, including customer awareness and engagement. The thesis concludes with recommendations for businesses on how to sustainably and successfully introduce refurbished products to the market, highlighting the importance of transparency and continuous improvement.