Browsing by Author "Santoro, Gabriele"
Now showing items 1-4 of 4
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Equity crowdfunding for university spin-offs: Unveiling the motivations, benefits, and risks related to its adoption
Troise, Ciro; Bresciani, Stefano; Ferraris, Alberto; Santoro, Gabriele (Journal of Small Business Management. 2023.) -
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
Bargoni, Augusto; Jabeen, Fauzia; Santoro, Gabriele; Ferraris, Alberto (International Marketing Review. 2023.) -
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej (International Marketing Review. 2022, vol. 39, issue 3, p. 682-705.) -
Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry
Macca, Luca Simone; Shehzad, Nazia; Kováčová, Mária; Santoro, Gabriele (European Journal of Innovation Management. 2024.)