Prohlížení 116 - Katedra marketingu a obchodu / Department of Marketing and Business dle předmětu "churn management"

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Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management

Kozak, Jan; Kania, Krzysztof; Juszczuk, Przemysław; Mitręga, Maciej (International Journal of Information Management. 2021, vol. 60, art. no. 102357.)