| dc.contributor.advisor | Kozel, Roman | |
| dc.contributor.author | Lelovská, Monika | |
| dc.date.accessioned | 2024-06-27T17:29:14Z | |
| dc.date.available | 2024-06-27T17:29:14Z | |
| dc.date.issued | 2024 | |
| dc.identifier.other | OSD002 | |
| dc.identifier.uri | http://hdl.handle.net/10084/154733 | |
| dc.description.abstract | This bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness. | cs |
| dc.description.abstract | This bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness. | en |
| dc.format.extent | 747811 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská – Technická univerzita Ostrava | cs |
| dc.subject | obchod se stavebninami | cs |
| dc.subject | respondenti | cs |
| dc.subject | mystery shopping | cs |
| dc.subject | stores in building materials | en |
| dc.subject | respondents | en |
| dc.subject | mystery shopping | en |
| dc.title | Analýza konkurence obchodů se stavebninami | cs |
| dc.title.alternative | Competitive Analysis of Stores with Building Materials | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Levenda Gleichová, Gabriela | |
| dc.date.accepted | 2024-05-24 | |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská – Technická univerzita Ostrava. Hornicko-geologická fakulta | cs |
| dc.description.department | 545 - Katedra ekonomiky a systémů řízení | cs |
| dc.thesis.degree-program | Ekonomika surovin | cs |
| dc.description.result | velmi dobře | cs |
| dc.identifier.sender | S2735 | |
| dc.identifier.thesis | LEL0016_HGF_B0724A290003_2024 | |
| dc.rights.access | openAccess | |