| dc.contributor.advisor | Krbová, Petra | cs |
| dc.contributor.author | Slavíková, Alžběta | cs |
| dc.date.accessioned | 2014-08-05T09:21:54Z | |
| dc.date.available | 2014-08-05T09:21:54Z | |
| dc.date.issued | 2014 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/101978 | |
| dc.description | Import 05/08/2014 | cs |
| dc.description.abstract | Hlavním cílem diplomové práce byla analýza nákupního chování zákazníků hypermarketu Globus Ostrava. Metodou, která sloužila ke sběru dat, bylo dotazování. Dotazování probíhalo písemnou a osobní formou v hypermarketu Globus Ostrava. | cs |
| dc.description.abstract | The main objective of my thesis was to analyze buying behavior of customers of hypermarket Globus in Ostrava. The questionnaire was used as a method to collect data about customers. There were two forms of the questionnaires: written and personal asking. This survey was conducted in hypermarket Globus in Ostrava. | en |
| dc.format.extent | 4282313 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | nákupní chování | cs |
| dc.subject | spotřebitel | cs |
| dc.subject | maloobchod | cs |
| dc.subject | hypermarket Globus Ostrava | cs |
| dc.subject | trh pečiva | cs |
| dc.subject | buying behavior | en |
| dc.subject | consumer | en |
| dc.subject | retail | en |
| dc.subject | hypermarket Globus Ostrava | en |
| dc.subject | pastry market | en |
| dc.title | Analýza chování zákazníků na trhu pečiva | cs |
| dc.title.alternative | Customer Behaviour Analysis on the Baked Goods Market | en |
| dc.type | Diplomová práce | cs |
| dc.contributor.referee | Klapil, Lukáš | cs |
| dc.date.accepted | 2014-06-03 | cs |
| dc.thesis.degree-name | Ing. | cs |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | SLA0022_EKF_N6208_6208T062_2014 | |
| dc.rights.access | openAccess | |