| dc.contributor.advisor | Pechová, Hana | cs |
| dc.contributor.author | Golembievský, Cyril | cs |
| dc.date.accessioned | 2014-08-05T09:36:51Z | |
| dc.date.available | 2014-08-05T09:36:51Z | |
| dc.date.issued | 2014 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/102857 | |
| dc.description | Import 05/08/2014 | cs |
| dc.description.abstract | Cílem práce byla analýza trhu realit, konkrétně za pomocí marketingových technik, která posloužila k doporučením pro realitní kancelář For You Reality Broker s.r.o. Práce je rozdělena do souvislých kapitol, které se na sebe navzájem odkazují a tvoří ucelenou teoretickou i praktickou strukturu. | cs |
| dc.description.abstract | The aim of the study was to analyze the real estate market, specifically using marketing techniques which served as a recommendation for real estate For You Broker Reality ltd. The thesis is divided into coherent chapters that reference each other and form a complete theoretical and practical structure. | en |
| dc.format.extent | 3866135 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Analýza konkurence | cs |
| dc.subject | Trh realit | cs |
| dc.subject | Marketingový mix | cs |
| dc.subject | Porterův model | cs |
| dc.subject | Competitive analysis | en |
| dc.subject | Market of estate | en |
| dc.subject | Marketing mix | en |
| dc.subject | Porter´s five forces | en |
| dc.title | Analýza konkurence realitní kanceláře | cs |
| dc.title.alternative | Competitive Analysis of the Estate Agency | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Pawlasová, Pavlína | cs |
| dc.date.accepted | 2014-06-10 | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | GOL0025_EKF_B6208_6208R062_2014 | |
| dc.rights.access | openAccess | |