| dc.contributor.advisor | Baránek, Petr | |
| dc.contributor.author | Louda, Lukáš | |
| dc.date.accessioned | 2016-11-01T12:29:25Z | |
| dc.date.available | 2016-11-01T12:29:25Z | |
| dc.date.issued | 2016 | |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/113151 | |
| dc.description | Import 02/11/2016 | cs |
| dc.description.abstract | Tématem této bakalářské práce je Analýza konkurence čerpací stanice. Cílem bakalářské práce je provést analýzu konkurence čerpací stanice GOLD v Horní Bečvě a na základě analýzy zjistit konkurence schopnost čerpací stanice. Analýza konkurence je provedena pomoci metody pozorování. Na základě zjištěných dat byly navrhnuty návrhy a doporučení, které by mohly pomoct udržet dobrou konkurence schopnost čerpací stanice. | cs |
| dc.description.abstract | The theme of this thesis is the analysis of petrol station competition. The aim of the thesis is the competition analysis of the petrol station GOLD in Horní Bečva and based on the analysis to determine the competitive ability of the pumping station. Competitive Analysis is performed using the method of observation. Based on the obtained data proposals were drafted and recommendations that could help maintain with good competitiveness pumping station. | en |
| dc.format.extent | 2014967 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | konkurence | cs |
| dc.subject | analýza konkurence | cs |
| dc.subject | pozorování | cs |
| dc.subject | konkurenceschopnost | cs |
| dc.subject | čerpací stanice | cs |
| dc.subject | competition | en |
| dc.subject | competition analysis | en |
| dc.subject | observation | en |
| dc.subject | competitiveness | en |
| dc.subject | petrol station | en |
| dc.title | Analýza konkurence čerpací stanice | cs |
| dc.title.alternative | Competition Analysis of the Petrol Station | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Pawlasová, Pavlína | |
| dc.date.accepted | 2016-06-01 | |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | velmi dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | LOU0018_EKF_B6208_6208R062_2016 | |
| dc.rights.access | openAccess | |