| dc.contributor.advisor | Pechová, Hana | |
| dc.contributor.author | Širancová, Simona | |
| dc.date.accessioned | 2016-11-01T12:29:56Z | |
| dc.date.available | 2016-11-01T12:29:56Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/113325 | |
| dc.description | Import 02/11/2016 | cs |
| dc.description.abstract | Tématem mé bakalářské práce je analýza konkurence na trhu fitness center pomocí metody Mystery Shopping. Vybranými subjekty se stalo šest fitness center z města Ostravy. Práce je rozdělena na teoretickou a praktickou část. V teoretické části jsou zpracovány poznatky o historii fitness, charakteristice vybraných subjektů a makroprostředí. Praktická část se zabývá analýzou šesti zvolených fitness center a vyhodnocením výsledků. | cs |
| dc.description.abstract | The topic of my bacholor thesis is the analysis of competition on the fitness center market using the mystery shopping method. The chosen subjects were six fitness centers located in Ostrava. The thesis has theoretical and practical part. The theoretical part presents findings connected to the history of fitness, the characteristics of chosen subjects and the macroenvironment. The practical part is dealing with the analysis of the six chosen fitness centers and an evaluation of the results. | en |
| dc.format.extent | 2422060 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | analýza | cs |
| dc.subject | konkurence | cs |
| dc.subject | mystery shopping | cs |
| dc.subject | fitness centrum | cs |
| dc.subject | analysis | en |
| dc.subject | competition | en |
| dc.subject | mystery shopping | en |
| dc.subject | fitness centre | en |
| dc.title | Analýza konkurence fitness center | cs |
| dc.title.alternative | Competitive Analysis of the Fitness Centres | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Spáčil, Vojtěch | |
| dc.date.accepted | 2015-09-03 | |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | SIR0024_EKF_B6208_6208R062_2015 | |
| dc.rights.access | openAccess | |