| dc.contributor.advisor | Kauerová, Lenka | |
| dc.contributor.author | Otáhalíková, Bára | |
| dc.date.accessioned | 2017-08-23T09:14:26Z | |
| dc.date.available | 2017-08-23T09:14:26Z | |
| dc.date.issued | 2017 | |
| dc.identifier.other | OSD002 | |
| dc.identifier.uri | http://hdl.handle.net/10084/117941 | |
| dc.description | Import 23/08/2017 | |
| dc.description.abstract | Tématem diplomové práce je analýza expanze na polský trh. Cílem této diplomové práce je analýza polského trhu a analýza prostředí polského trhu ve vazbě na strategické záměry firmy a posoudit možnosti expanze na tento trh. Analýza byla provedena na společnost nabízející úklidové služby. | cs |
| dc.description.abstract | The topic of my diploma thesis was to analysis of expansion into the Polish Market. The aim of this diploma thesis is to analyze the Polish market and to analyze the Polish market environment in connection with the strategic intentions of the company and to assess the possibilities of expansion to this market. The analysis was performed on a cleaning service company. | en |
| dc.format.extent | 3760067 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Analýza | cs |
| dc.subject | zahraniční trhy | cs |
| dc.subject | expanze | cs |
| dc.subject | mezinárodní podnikání | cs |
| dc.subject | podnik. | cs |
| dc.subject | Analysis | en |
| dc.subject | foreign markets | en |
| dc.subject | expansion | en |
| dc.subject | international business | en |
| dc.subject | company. | en |
| dc.title | Analýza expanze na polský trh | cs |
| dc.title.alternative | Analysis of Expansion into the Polish Market | en |
| dc.type | Diplomová práce | cs |
| dc.contributor.referee | Dirgasová, Magda | |
| dc.date.accepted | 2017-05-22 | |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | OTA0017_EKF_N6208_6208T062_2017 | |
| dc.rights.access | openAccess | |