| dc.contributor.advisor | Poczatková, Blanka | |
| dc.contributor.author | Chytil, Dominik | |
| dc.date.accessioned | 2017-11-28T09:57:11Z | |
| dc.date.available | 2017-11-28T09:57:11Z | |
| dc.date.issued | 2017 | |
| dc.identifier.other | OSD002 | |
| dc.identifier.uri | http://hdl.handle.net/10084/121926 | |
| dc.description.abstract | Diplomová práce je zaměřena na aplikaci metody Balanced Scorecard v podniku Imperial Hotel Ostrava, díky níž dojde ke zvýšení výkonnosti společnosti a zároveň ke zvýšení konkurenceschopnosti. V teoretické části práce je vysvětlena problematika metody BSC, popsány její perspektivy a podrobně popsán postup při aplikaci této metody. Praktická část mapuje současnou situaci podniku, aplikuje na něj metodu Balanced Scorecard a následně jsou formulovány návrhy a doporučení pro Hotel Imperial. | cs |
| dc.description.abstract | The diploma thesis “Application of the Balanced Scorecard Method” is focused on application of Balanced Scorecard method in Imperial Hotel Ostrava and should improve the efficiency of the company and to increase competitiveness. The theoretical part of the thesis describes the problematics of BSC method, moreover it deals with its perspective in detail, and furthermore, the application of the above-mentioned method is thoroughly described. The practical part of this diploma thesis is focused on the current situation in the company, applies the Balanced Scorecard method and finally defines suggestions and recommendations for the Hotel Imperial. | en |
| dc.format.extent | 2020691 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Výkonnost podniku | cs |
| dc.subject | Balanced Scorecard | cs |
| dc.subject | perspektivy | cs |
| dc.subject | hodnocení podniku | cs |
| dc.subject | strategie | cs |
| dc.subject | cíle | cs |
| dc.subject | Efficiency | en |
| dc.subject | Balanced Scorecard | en |
| dc.subject | perspectives | en |
| dc.subject | Business evaluation | en |
| dc.subject | strategies | en |
| dc.subject | objectives | en |
| dc.title | Aplikace metody Balance Scorecard ve vybraném podniku | cs |
| dc.title.alternative | Application of the Balance Scorecard Method in a Selected Company | en |
| dc.type | Diplomová práce | cs |
| dc.contributor.referee | Huml, Emil | |
| dc.date.accepted | 2017-09-06 | |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 152 - Katedra podnikohospodářská | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Ekonomika podniku | cs |
| dc.description.result | dobře | cs |
| dc.identifier.sender | S2751 | |
| dc.identifier.thesis | CHY0037_EKF_N6208_6208T020_2017 | |
| dc.rights.access | openAccess | |