| dc.contributor.advisor | Panec, Alan | |
| dc.contributor.author | Závodná, Anna | |
| dc.date.accessioned | 2020-07-20T12:01:37Z | |
| dc.date.available | 2020-07-20T12:01:37Z | |
| dc.date.issued | 2020 | |
| dc.identifier.other | OSD002 | |
| dc.identifier.uri | http://hdl.handle.net/10084/139756 | |
| dc.description.abstract | Tato bakalářská práce řeší management dvou fitness center, kterými jsou FIT PARK a Quatro Fitness. Cílem bylo zanalyzovat a porovnat management vybraných fitness center a vyhodnotit postavení těchto podniků na trhu. Vyhodnocení probíhalo na základě Porterovy analýzy, SWOT analýzy a dotazníkového šetření. Na závěr byla navrhnuta možná doporučení pro obě fitness centra. | cs |
| dc.description.abstract | This bachelor thesis deals with the management of two fitness centers, which are FIT PARK and Quatro Fitness. The aim was to analyze and compare the management of selected fitness centers and evaluate the position of these companies in the market. The evaluation was based on Porter's analysis, SWOT analysis and a questionnaire survey. Finally, possible recommendations for both fitness centers have been suggested. | en |
| dc.format.extent | 3727413 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | management | cs |
| dc.subject | manažer | cs |
| dc.subject | marketing | cs |
| dc.subject | fitness | cs |
| dc.subject | fitness centrum | cs |
| dc.subject | sport | cs |
| dc.subject | management | en |
| dc.subject | manager | en |
| dc.subject | marketing | en |
| dc.subject | fitness | en |
| dc.subject | fitness center | en |
| dc.subject | sport | en |
| dc.title | Analýza a komparace managementu vybraných fitness center | cs |
| dc.title.alternative | Analysis and Management Comparison of Selected Fitness Centers | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Tušil, Pavel | |
| dc.date.accepted | 2020-06-29 | |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 115 - Katedra managementu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Management | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | |
| dc.identifier.thesis | ZAV0107_EKF_B6208_6208R037_03_2020 | |
| dc.rights.access | openAccess | |