| dc.contributor.advisor | Urminský, Jaroslav | |
| dc.contributor.author | Kobzáková, Michaela | |
| dc.date.accessioned | 2023-11-10T12:31:14Z | |
| dc.date.available | 2023-11-10T12:31:14Z | |
| dc.date.issued | 2022 | |
| dc.identifier.other | OSD002 | |
| dc.identifier.uri | http://hdl.handle.net/10084/151623 | |
| dc.description.abstract | Témou bakalárskej práce je analýza image mesta Martin. Cieľom práce je identifikácia súčasnej podoby image mesta Martin zo strany obyvateľstva. V teoretickej časti sú charakterizované základné pojmy a mesto Martin. Ďalšia časť je praktická, ktorá sa zameriava na analýzu dotazníka a konečným návrhom a odporúčaniam. | cs |
| dc.description.abstract | The topic of the bachelor thesis is the analysis of the image of the city of Martin. The aim of the work is to identify the current form of the image of the city of Martin by the population. The theoretical part characterizes the basic concepts and the city of Martin. The next part is practical, which focuses on the analysis of the questionnaire and the final proposals and recommendations. | en |
| dc.format.extent | 1458636 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | sk | |
| dc.publisher | Vysoká škola báňská – Technická univerzita Ostrava | cs |
| dc.subject | image, image mesta, analýza image, druhy image, mesto Martin | cs |
| dc.subject | image, city image, image analysis, types of image, city Martin | en |
| dc.title | Identifikácia imidžu mesta | sk |
| dc.title.alternative | Analýza image města | cs |
| dc.title.alternative | Image Analysis of the City | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Sucháček, Jan | |
| dc.date.accepted | 2022-08-30 | |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská – Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Marketing | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | velmi dobře | cs |
| dc.identifier.sender | S2751 | |
| dc.identifier.thesis | KOB0060_EKF_B0414A050001_S02_2022 | |
| dc.rights.access | openAccess | |