Analýza konkurence obchodů se stavebninami

Abstract

This bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness.

This bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness.