Reimagining E-mobility: A holistic business model for the electric vehicle charging ecosystem

Abstract

Nowadays business has shifted from product-centric to customer-centric due to the industrial revolution. As a result, the customer’s problem and experience need to be studied and inspected thoroughly to find solutions. Charging stations implementing different charging technologies are reinforced in various topographical locations. Varied charging methods, including AC slow charging, AC fast charging, DC level 1 charging, DC level 2 charging, wireless charging is implemented so far to reduce the charging time. Various business models are established and reported by researchers to support the EV ecosystem. This paper presents one such business model for an electric vehicle (EV) charging system. Design Thinking is one of the problem-solving approaches discussed here. How to tackle the charging issues by implementing different technologies is also discussed. Different phases of Design Thinking are used to find the possible solution to the problems faced by customers. Different groups of customers’ problems and how the proposed solution can fulfil a major group of customers’ needs are discussed here.