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dc.contributor.advisorBallasová, Lenkaen
dc.contributor.authorChobotová, Lucieen
dc.date.accessioned2008-11-12T20:50:33Z
dc.date.available2008-11-12T20:50:33Z
dc.date.issued2008en
dc.identifier.otherOSD002
dc.identifier.urihttp://hdl.handle.net/10084/69287
dc.descriptionImport 12/11/2008
dc.description.abstractThe objective of this bachelor thesis was to furnish information regarding actual circumstances in Rožnovsko, find out resident satisfaction with local music events and consequently suggest measures to improve a stated situation. Based on this facts T KLUB – KULTURNÍ AGENTURA will pursue to improve the present state and this thesis will also be used as a background for future progress of music events in the given micro region. For achieving the objective of my bachelor thesis I had to use a lot of information of secondary origin, such as information from advertisements, fortnightly and also from publicly available web pages. Primary source were analysis of assessing the current situation as well information gained from question – form. Both of these analyses were my starting points for suggestions and measures to music event potentials in given micro region. This work could not cover all suggestions and measures for improvement of the situation in micro region Rožnovsko because of limited amount of pages of this bachelor thesis. Nevertheless all mentioned suggestions are interconnected and feasible.en
dc.format.extent951052 bytescs
dc.format.mimetypeapplication/pdfcs
dc.language.isocsen
dc.publisherVysoká škola báňská - Technická univerzita Ostravacs
dc.subjectmikroregionen
dc.subjecthudbaen
dc.subjectžánren
dc.subjectzákazníken
dc.subjectkupní chování spotřebiteleen
dc.subjectspokojenosten
dc.subjecthodnotaen
dc.subjectloajalitaen
dc.subjectřízení vztahů se zákazníkyen
dc.subjectdotazníken
dc.titleMěření spokojenosti obyvatel s nabídkou hudebních událostí v mikroregionu Rožnovskaen
dc.title.alternativeResident satisfaction measurement of options of music events in the microregion Rožnovskoen
dc.typeBakalářská práceen
dc.thesis.degree-nameBc.en
dc.thesis.degree-levelBakalářský studijní programen
dc.thesis.degree-grantorVysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakultaen
dc.description.department116 - Katedra marketingu a obchoduen
dc.thesis.degree-programEkonomika a managementen
dc.thesis.degree-branchMarketing a obchoden
dc.identifier.senderS2751en
dc.identifier.thesisB6208.6208R062.cho107
dc.rights.accessopenAccess


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Zobrazit minimální záznam