| dc.contributor.advisor | Steinová, Martina | en |
| dc.contributor.author | Svobodová, Martina | en |
| dc.date.accessioned | 2010-09-29T14:16:31Z | |
| dc.date.available | 2010-09-29T14:16:31Z | |
| dc.date.issued | 2010 | en |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/79546 | |
| dc.description | Import 29/09/2010 | cs |
| dc.description.abstract | Analýza konkurence na trhu gastronomie
Cílem této diplomové práce bylo zhodnotit současný stav na gastronomickém trhu v České republice, konkrétně na území Moravy, provést zde analýzu konkurence a přinést vhodná doporučení, která by vedla ke zvýšení úrovně gastronomie v této oblasti.
Jako nástroj analýzy jsem zvolila metodu mystery shopping, která v současné době patří k nejefektivnějším nástrojům kontroly. | cs |
| dc.description.abstract | The Analysis of Competition on Gastronomic Market
Goal of this dissertation was to evaluate the current state of the Gastronomic Market in the Czech Republic, specifically in territory of Moravia, make the analysis of competition here and give appropriate recommendations which would lead to higher levels of gastronomy in this area.
I chose the method of mystery shopping as a tool of analysis, which currently belongs to the most efficient tools of control. | en |
| dc.format.extent | 455032 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | en |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Trh gastronomie | cs |
| dc.subject | Konkurence | cs |
| dc.subject | Mystery shopping | cs |
| dc.subject | Gastronomic market | en |
| dc.subject | Competition | en |
| dc.subject | Mystery shopping | en |
| dc.title | Analýza konkurence na trhu gastronomie | cs |
| dc.title.alternative | The Analysis of Competition on Gastronomic Market | en |
| dc.type | Diplomová práce | cs |
| dc.contributor.referee | Vontorová, Marcela | en |
| dc.date.accepted | 2010-06-01 | en |
| dc.thesis.degree-name | Ing. | en |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | en |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | velmi dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | SVO284_EKF_N6208_6208T062_2010 | |
| dc.rights.access | openAccess | |