| dc.contributor.advisor | Hoďáková, Martina | cs |
| dc.contributor.author | Glosmanová, Lada | cs |
| dc.date.accessioned | 2011-06-30T06:53:00Z | |
| dc.date.available | 2011-06-30T06:53:00Z | |
| dc.date.issued | 2011 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/84819 | |
| dc.description | Import 04/07/2011 | cs |
| dc.description.abstract | Cílem práce je analýza konkurenčních prodejen se spotřební elektronikou z pohledu běžného zákazníka. Výzkum probíhal formou mystery shoppingu. Výběrový soubor tvořily prodejny v okolí 10 km od Elektra Müller s totožnou velikostí a nabídkou sortimentu. Analytickou část tvoří výsledky výzkumu doplněné grafy. V závěru jsou uvedeny návrhy a doporučení pro prodejnu. | cs |
| dc.description.abstract | The aim of thesis is analysis of competitive electronics stores from the perspective of ordinary customer. The research was conducted through mystery shopping. The sample consisted of stores with identical size and range of goods within 10 km from Elektro Müller. The analytical part of the research results is supplemented by graphs. In conclusion there are presented suggestions and recommendations for the shop. | en |
| dc.format.extent | 4681710 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | konkurence | cs |
| dc.subject | spotřební elektronika | cs |
| dc.subject | maloobchod | cs |
| dc.subject | benchmarking | cs |
| dc.subject | mystery shopping | cs |
| dc.subject | mystery mailing | cs |
| dc.subject | hodnotící formulář | cs |
| dc.subject | competition | en |
| dc.subject | consumer electronics | en |
| dc.subject | retail | en |
| dc.subject | benchmarking | en |
| dc.subject | mystery shopping | en |
| dc.subject | mystery mailing | en |
| dc.subject | evaluation form | en |
| dc.title | Analýza konkurence na trhu spotřební elektroniky | cs |
| dc.title.alternative | Competition Analysis on the Consumer Electronics Market | en |
| dc.type | Diplomová práce | cs |
| dc.contributor.referee | Kondělka, Adam | cs |
| dc.date.accepted | 2011-05-23 | cs |
| dc.thesis.degree-name | Ing. | cs |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | GLO054_EKF_N6208_6208T062_2011 | |
| dc.rights.access | openAccess | |