Analýza konkurenčního prostředí firmy

Abstract

The title of master thesis is competitive environment analysis of the company and the goal is to analyze competitions of Siemens company and recommend how to improve in the electromotor factory Frenštát pod Radhoštěm, the branch of Siemens Ltd. company. PEST analysis, SWOT analysis and survey have been done. The thesis is divided into five main chapters. The first part is an introduction of the thesis. The second chapter analyzes the theoretical basis for competition. The third chapter is focused on the characteristics of Siemens Ltd. company, from its history, through a policy of quality to the current activities. Then description of the electromotor factory Frenštát pod Radhoštěm, the branch of Siemens Ltd. Company. The fourth chapter analyzes the competitiveness of the company and proposals. The analysis is performed using PEST analysis, the second method is applied survey and last method is SWOT analysis of the company. The chapter includes the possible recommendations that should help the company to keep its competitiveness and to attract an even larger number of customer companies. The fifth chapter is the conclusion of the thesis. The research presented that customers are very satisfied with the services of the company. The only factor that respondents mentioned was the price. But higher price compensates reputation of top quality electric motors. Among recommendations was an improvement employees skills, in the form of language courses. Another proposal was the announcement of competition for obtaining new customers. The three new proposed certificates for the company are a great opportunity to consolidate its reputation and quality products. Recommendation in the form of a price reduction of the electric motors and cost reduction is the most difficult for each company. The last proposal was to improve Web site using short videos directly from the factory. Potential customers would be able to view the most important part of the production process, which would normally not have access.