| dc.contributor.advisor | Musilová, Michaela | cs |
| dc.contributor.author | Delinčáková, Martina | cs |
| dc.date.accessioned | 2012-10-30T09:36:22Z | |
| dc.date.available | 2012-10-30T09:36:22Z | |
| dc.date.issued | 2012 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/95146 | |
| dc.description | Import 30/10/2012 | cs |
| dc.description.abstract | Cieľom diplomovej práce je navrhnúť komunikačný mix pre neziskovú organizáciu Keric. Prvá kapitola je zameraná na preskúmanie histórie a činnosti združenia Keric. V druhej kapitole sú objasnené teoretické základy komunikačného mixu. Následne je prevedený výskum trhu a analýza výsledkov. Posledná kapitola je venovaná návrhom a odporučeniam na základe zistených skutočností. | cs |
| dc.description.abstract | The aim of this thesis is to propose a communication mix for non-profit organization Keric. The first chapter is focus on the history and activities of the association Keric. The second chapter is focus on the theoretical foundations of the communication mix. Next chapter is about market research and analysis of results. The last chapter is devoted to suggestions and recommendations based on findings. | en |
| dc.format.extent | 5012049 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Nezisková organizácia | cs |
| dc.subject | združenie | cs |
| dc.subject | komunikačný mix | cs |
| dc.subject | cieľ | cs |
| dc.subject | prieskum | cs |
| dc.subject | PR | cs |
| dc.subject | reklama | cs |
| dc.subject | osobný predaj | cs |
| dc.subject | direct marketing | cs |
| dc.subject | podpora predaja | cs |
| dc.subject | Non-profit organization | en |
| dc.subject | association | en |
| dc.subject | communication mix | en |
| dc.subject | target | en |
| dc.subject | research | en |
| dc.subject | PR | en |
| dc.subject | advertising | en |
| dc.subject | personal selling | en |
| dc.subject | direct marketing | en |
| dc.subject | sales promotion | en |
| dc.title | Návrh komunikačního mixu neziskové organizace | cs |
| dc.title.alternative | Communication Mix Design for Non-Profit Organization | en |
| dc.type | Diplomová práce | cs |
| dc.contributor.referee | Kaločová, Zdeňka | cs |
| dc.date.accepted | 2012-08-29 | cs |
| dc.thesis.degree-name | Ing. | cs |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | velmi dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | DEL018_EKF_N6208_6208T062_2012 | |
| dc.rights.access | openAccess | |