| dc.contributor.advisor | Zajarošová, Markéta | cs |
| dc.contributor.author | Rusnák, Marek | cs |
| dc.date.accessioned | 2012-10-30T09:37:40Z | |
| dc.date.available | 2012-10-30T09:37:40Z | |
| dc.date.issued | 2012 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/95294 | |
| dc.description | Import 30/10/2012 | cs |
| dc.description.abstract | Cílem této bakalářské práce byla analýza image nového loga firmy Škoda Auto mezi občany České republiky staršími 18 let. Automobilka Škoda v roce 2011 změnila své logo, což byl pro mne impuls zvolit si toto téma. Byl proveden marketingový výzkum, z něhož byla získána data pro následnou analýzu. Bylo zjištěno, že většina respondentů současné logo Škody nezná a jeho vzhled je hodnocen hůře než vzhled starého loga. Byly proto navrženy a doporučeny opatření, které by mohly vést ke zlepšení současné situace. | cs |
| dc.description.abstract | The aim of this thesis was to analyze the image of the new logo of Škoda Auto among citizens of the Czech Republic aged over 18 years. Škoda changed its logo in 2011 and it was the impetus to choose this topic for me. It was carried out marketing research, from which were obtained data for subsequent analysis. It was found, that most respondents does not know the current logo of Škoda and its appearance is rated worse than the appearance of the old logo. Therefore, they were suggested and recommended measures that could lead to improve the current situation. | en |
| dc.format.extent | 3418973 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | analýza | cs |
| dc.subject | auto | cs |
| dc.subject | design | cs |
| dc.subject | image | cs |
| dc.subject | logo | cs |
| dc.subject | marketingový výzkum | cs |
| dc.subject | rebranding | cs |
| dc.subject | symbol | cs |
| dc.subject | Škoda | cs |
| dc.subject | značka | cs |
| dc.subject | analysis | en |
| dc.subject | car | en |
| dc.subject | design | en |
| dc.subject | image | en |
| dc.subject | logo | en |
| dc.subject | marketing research | en |
| dc.subject | rebranding | en |
| dc.subject | symbol | en |
| dc.subject | Škoda | en |
| dc.subject | brand | en |
| dc.title | Analýza image loga výrobce aut | cs |
| dc.title.alternative | The Analysis of Logo Image for Car Producer | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Hoďáková, Martina | cs |
| dc.date.accepted | 2012-06-05 | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | RUS116_EKF_B6208_6208R062_2012 | |
| dc.rights.access | openAccess | |