| dc.contributor.advisor | Krbová, Petra | cs |
| dc.contributor.author | Skřivánková, Tereza | cs |
| dc.date.accessioned | 2013-06-26T11:07:02Z | |
| dc.date.available | 2013-06-26T11:07:02Z | |
| dc.date.issued | 2013 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/97167 | |
| dc.description | Import 26/06/2013 | cs |
| dc.description.abstract | Tématem této bakalářské práce je analýza konkurence na trhu Power Plate studií v Ostravě. Cílem práce bylo analyzovat konkurenci vybraného Power Plate & Power Bike Lowellpro studio Ostrava. Sběr dat byl uskutečněn metodou mystery shopping a mystery mailing. Na základě výsledků výzkumu byly formulovány návrhy a doporučení pro vybrané Power Plate studio, které by mohly posílit konkurenční postavení na trhu Power Plate. | cs |
| dc.description.abstract | The thesis is focused on the competition analysis of the power plate fitness studio market in Ostrava. The main objective was to analyze the competitiveness of the selected studio, Power Plate & Power Bike Lowellpro, located in Ostrava. The data collection was executed by mystery shopping and mystery mailing methods. Suggestions and recommendations based on the data research results were formulated to strengthen the competitive position of the studio. | en |
| dc.format.extent | 7980551 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | analýza | cs |
| dc.subject | konkurence | cs |
| dc.subject | mystery shopping | cs |
| dc.subject | Power Plate | cs |
| dc.subject | služba | cs |
| dc.subject | studio | cs |
| dc.subject | analysis | en |
| dc.subject | competition | en |
| dc.subject | mystery shopping | en |
| dc.subject | Power Plate | en |
| dc.subject | service | en |
| dc.subject | studio | en |
| dc.title | Analýza konkurence na trhu Power Plate studií | cs |
| dc.title.alternative | Competition Analysis on the Power Plate Fitness Studio Market | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Navrátilová, Tereza | cs |
| dc.date.accepted | 2013-06-07 | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | SKR0016_EKF_B6208_6208R062_2013 | |
| dc.rights.access | openAccess | |