| dc.contributor.advisor | Balcar, Tomáš | cs |
| dc.contributor.author | Fitovský, Marek | cs |
| dc.date.accessioned | 2013-06-26T11:09:08Z | |
| dc.date.available | 2013-06-26T11:09:08Z | |
| dc.date.issued | 2013 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/97498 | |
| dc.description | Import 26/06/2013 | cs |
| dc.description.abstract | Tato bakalářská práce se zaměřuje na analýzu konkurence na trhu fitness center a je rozdělena na teoretickou část a praktickou část. Teoretická část práce se zaměřuje na historii fitness a analýzu trhu. Praktická část práce se zaměřuje na osm fitness center, která jsou analyzována metodou Mystery Shopping. Cílem této bakalářské práce je přehledně zhodnotit zkoumaná fitness centra a navrhnout opatření pro zlepšení ke každému fitness centru. | cs |
| dc.description.abstract | This bachelor thesis focuses on competitive analysis on fitness centre market and it is divided on theoretical part and practical part. The theoretical part of this thesis focuses on fitness history and market analysis. The practical part of this thesis focuses on eight fitness centers, which are analysed by Mystery Shopping metod. The aim of this bachelor thesis is to clearly evaluate analysed fitness centers and propose measures for improvement to each fitness center. | en |
| dc.format.extent | 2702036 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Mystery shopping | cs |
| dc.subject | fitness centrum | cs |
| dc.subject | analýza konkurence | cs |
| dc.subject | marketing služeb | cs |
| dc.subject | makroprostředí | cs |
| dc.subject | mikroprostředí | cs |
| dc.subject | historie fitness | cs |
| dc.subject | Mystery Shopping | en |
| dc.subject | fitness centre | en |
| dc.subject | competitive analysis | en |
| dc.subject | service marketing | en |
| dc.subject | macroenvironment | en |
| dc.subject | microenvironment | en |
| dc.subject | fitness history | en |
| dc.title | Analýza konkurence na trhu fitness center | cs |
| dc.title.alternative | Competitive Analysis on the Fitness Centre Market | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Spáčil, Vojtěch | cs |
| dc.date.accepted | 2013-06-04 | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | velmi dobře | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | FIT0001_EKF_B6208_6208R062_2013 | |
| dc.rights.access | openAccess | |