| dc.contributor.advisor | Pawlasová, Pavlína | cs |
| dc.contributor.author | Rybáčková, Veronika | cs |
| dc.date.accessioned | 2013-06-26T11:09:20Z | |
| dc.date.available | 2013-06-26T11:09:20Z | |
| dc.date.issued | 2013 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/97529 | |
| dc.description | Import 26/06/2013 | cs |
| dc.description.abstract | Tato bakalářská práce je zaměřena na analýzu konkurence kavárny. Hlavním cílem této bakalářské práce je analýza konkurence firmy Ostravanka Coffee Shop No. 4. a určení jejích slabých a silných stránek. Analýza konkurence je provedena pozorováním pomocí metody Mystery Shopping. Na základě zjištěných výsledků jsou navrhnuty návrhy a doporučení pro zvýšení konkurenceschopnosti firmy Ostravanka Coffe Shop No. 4. | cs |
| dc.description.abstract | The bachelor thesis is focused on the competitive analysis of cafeteria. The main aim of this bachelor is the competitive analysis of Ostravanka Coffee Shop No. 4. and determination of its strengths and weaknesses. The competitive analysis is performed using by method of Mystery Shopping. On the basis of founded results there are done suggestions and
recommendation for to improve the company's competitiveness of Ostravanka Coffe Shop No. 4. | en |
| dc.format.extent | 2865353 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Mystery Shopping | cs |
| dc.subject | Ostravanka Coffee Shop No. 4 | cs |
| dc.subject | konkurence, analýza | cs |
| dc.subject | kavárna | cs |
| dc.subject | Mystery Shopping | en |
| dc.subject | Ostravanka Coffee Shop No. 4 | en |
| dc.subject | competitive | en |
| dc.subject | analysis | en |
| dc.subject | cafeteria | en |
| dc.title | Analýza konkurence kavárny | cs |
| dc.title.alternative | The Competitive Analysis of Cafeteria | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Valečková, Jana | cs |
| dc.date.accepted | 2013-06-06 | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | RYB0029_EKF_B6208_6208R062_2013 | |
| dc.rights.access | openAccess | |