| dc.contributor.advisor | Hluchníková, Miluše | cs |
| dc.contributor.author | Bailová, Petra | cs |
| dc.date.accessioned | 2013-06-26T11:10:06Z | |
| dc.date.available | 2013-06-26T11:10:06Z | |
| dc.date.issued | 2013 | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.uri | http://hdl.handle.net/10084/97662 | |
| dc.description | Import 26/06/2013 | cs |
| dc.description.abstract | Bakalářská práce se zabývá analýzou marketingové komunikace fitness centra. Práce je členěna do sedmi kapitol. Z analýzy výzkumu vycházejí návrhy a doporučení pro zlepšení komunikace vůči stávajícím i potenciálním zákazníkům. | cs |
| dc.description.abstract | Bachelor thesis deals with marketing comunication analysis of fitness centre. The thesis is devided into seven chapters. There are several recommendations that flows from research analysis in order to improve the communication with current and potencial customers. | en |
| dc.format.extent | 2529275 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.subject | Marketingová komunikace | cs |
| dc.subject | reklama | cs |
| dc.subject | public relations | cs |
| dc.subject | přímý marketing | cs |
| dc.subject | internet | cs |
| dc.subject | Body Academy | cs |
| dc.subject | fitness | cs |
| dc.subject | sport. | cs |
| dc.subject | Markeng communcation | en |
| dc.subject | advertising | en |
| dc.subject | public relations | en |
| dc.subject | direct marketing | en |
| dc.subject | nternet | en |
| dc.subject | Body Academy | en |
| dc.subject | fitness | en |
| dc.subject | sport. | en |
| dc.title | Analýza marketingové komunikace fitness centra | cs |
| dc.title.alternative | Marketing Communication Analysis of Fitness Centre | en |
| dc.type | Bakalářská práce | cs |
| dc.contributor.referee | Molitorová, Hana | cs |
| dc.date.accepted | 2013-06-06 | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.description.result | výborně | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | BAI0008_EKF_B6208_6208R062_2013 | |
| dc.rights.access | openAccess | |