Předpoklady hipoturismu v Moravskoslezském kraji

Abstract

The theme of this bachelor´s thesis is prerequisite for Hippotourism in the Moravian-Silesian Region. It is divided into the theoretical and empirical parts. The theoretical part deals with the basic concepts of Hippotourism, which are essential for the empirical part. The empirical part defines Moravian-Silesian Region; especially its natural’s attractive. It also includes a survey, when is inquired the total number of ranches and riding halls in the Moravian-Silesian Region and specification offer of services. Attention is paid to current state of horse path in the Moravian-Silesian Region and its future development. The empirical part also includes questionnaire´s survey, which is focused on customer satisfaction and awareness of the population in the Moravian-Silesian Region. The main objective of this thesis is to characterize the current state and the quality of Hippotourism in the Region and prerequisite processing for further development if this sector. Its structure and acquired knowledge should acquaint the public with the possibilities of Hippotourism in the Region. Also should be the theme for the Region, equestrian facilities and other entities to improve the level and scope of services of Hippotourism.