Konkurenceschopnost podniku
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Machoňová, Pavla
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This master thesis deals with improvement competitive advantage of company. The thesis is divided into three main parts: theory, analysis and recommendation. The first part includes general information about competition, competitive advantage. Company is presented in the analytical part, after analysises: STEP, SWOT, measurement of entrepreneurial potential. On the basis of analysis results is suggested which recommendation to improvement competitive advantage of company.
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Import 04/07/2011
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Competition, competitiveness, competitive advantage, entrepreneurial potential, SWOT analysis, STEP analysis