Výzkum vnímání VŠB-TU Ostrava ze strany stávajících a potenciálních zákazníků

Abstract

This diploma thesis deals with the topic of how students perceive the VSB - Technical University of Ostrava. A questionnaire survey among current students shows strengths and weaknesses of the university. Formulated proposals and recommendations could serve both to the university to gain quality students (despite a declining demographic curve) and to ensure that the VSB-TUO will be perceived as a modern European university with tradition.