Hodnocení konkurenceschopnosti vybraného podniku

Abstract

In the bachelor thesis is evaluated competitiveness of the company PRIMOZ, spol. s r. o. based in Valašské Meziříčí. The company is engaged in production and sale of personal protective clothing, sale of personal protective equipment and sale of pharmacy goods. The first part is devoted to the characteristics of the basic concepts relate to company and competition. Further are defined the basic knowledge of selected methods of evaluating competitiveness. In the second part is introduced followed company. Then the selected methods are applied to company. At the end on the basis of these analysis are evaluated results and formulated suggestions for improvement.