Agroturistika ve Zlínském kraji

Abstract

The work deals with problems of agrotourism and agrotourism business in Zlín Region. The goal of work is assess the surrent situation of agrotourism and try to think about further development of agri-tourism in the future. The work has two chapters. In the theoretical part is charakterized by the term Green tourism, agrotourism, horseback riding and are listed here basic principles and assistance in doing budiness in agrotourism. Another part is focused on horseback riding whitch is currently very rapidly. Using questionnaires investigated the current state of the bodies that offer horseback riding and problems that troubling. In this part there is a SWOT analysis with strong and weak parties business in horseback riding. In conclucion are characterized two bodies in Zlín Region that offer horseback riding and that I chose so as to be each other different and I had the opportunity to visit. Because agrotourism is industry that only develops, I tried to find Troubleshooting that worry and recommendations for faster development of agri-tourism. I drew especially from the literature focusing on agrotourism and also from the oficial webside subjects whitch deal with agrotourism.