Aplikace nástrojů marketingového mixu na vybrané sportovní zařízení

Abstract

The aim of the work is to use the primary and secondary data to apply the marketing mix of services to the sports facilities of the company STaRS Karviná, s.r.o. and subsequently, use a questionnaire survey, to propose adjustments to the marketing mix. The work is divided into theoretical and practical part. The theoretical part is focused on base concepts and used research methods. The practical part specifies the company itself and its services in the tennis hall, which are the basis for the application of the marketing mix using secondary and primary data. The next chapter of the practical part includes a questionnaire survey, used to propose adjustments of the marketing mix to the company teniss hall.