Personální marketing průmyslového podniku

Abstract

This thesis deals with personal marketing of an industrial company called LIKO-S, a.s., based in Slavkov u Brna. The thesis is divided in to theoretial and practical part. The theoretial part is focused on professional literature sources related to field of personal marketing, description of commonly used personal activities and general characteristics of the company. The practical part consists of analysis of specific personal activities of the LIKO-S company. As a part of the analysis, a surfy was conducted to collect relevant data from the company´s employees in order to produce a set of proposals and recommendations within the final part of the thesis.