Cestovní ruch Olomouckého kraje
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Klugová, Jitka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is to map the current situation of tourism in a selected region, which has focused attention on the Olomouc Region with its impressive history, culture, traditions and natural beauty, especially the SWOT analysis and design of possible solutions and recommendations for further development of the region.
The theoretical part deals with the history, development, definition of tourism and the definition of terms. Also includes a typology of tourism and the importance of material-technical base. It is also characterized in detail the Olomouc region.
The practical part is focused on analyzing the current state of tourism in the Olomouc region. SWOT analysis was selected. On the basis of the assessment of the current state of tourism, identified gaps and opportunities for development. Was subsequently designed and recommended possible solutions to streamline and increase the attractiveness of the Olomouc region.
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Import 07/02/2011
Subject(s)
tourism, travel, tourist destination, recreation, accommodation, relaxation, sports, visitor, tourist, Central Moravia, Jeseníky, Olomouc Region, nature, castles, chateaux, history, tradition, folklore, unique items, interesting, attractive, hospitality, infrastructure, accommodation, meals, entertainment, experience, economics, development