Analýza struktury návštěvníků obchodního centra
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Manczalová, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis examines the visitors structure of a shopping center focused on the period of 2012. The subject examined is the Avion Shopping Park, located in Ostrava.
In order to determine the structure of visitors of this shopping center, demographic, geographic, psychographic and behavioral characteristics are used. The aim of this thesis is to find out the target audience of this shopping center, on the basis of the results of the structure mentioned above.
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Import 11/07/2012
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analysis of customer, visitors structure, shopping center, target audience, interrogation