Strategická analýza vybraného podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this diploma thesis is to analyze selected company from a strategical point of view. In a second chapter is theory needed for strateical analysis. It contains a description of strategical analysis and then a theory of external and internal analysis of company. In a third chapter company is analyzed with the help of Pest and Porter analysis and also financial analysis. Fourth chapter contains a recomendations based on previous analysis.
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Porter analysis, Pest analysis, strateical analysis, financial analysis