Návrh komunikační kampaně na sociální síti

Abstract

The aim of my thesis is to design communication campaign on social network - Facebook. Thesis describes marketing on social networks and model process of design of communication campaign on car accessories on Facebook. Information sources of thesis are data collected in marketing research and secondary data. Work consists of five main chapters. The first describes history of Internet and social networks. Based on secondary data, thesis analyses social network Facebook. The second chapter consists of marketing research and analyses of data collected in marketing research. The third chapter deals with process of creating of model campaign on social network Facebook. Campaign is focused on car accessories.