Analýza spotřebitelského chování na trhu se zdravou výživou

Abstract

The aim of the bachelor thesis was to analyze consumer behavior in the market of healthy nutrition. The first two chapters specify the theoretical basis of consumer behavior and the characteristics of the health food market. Furthermore, the practical part shows tables and graphs from the results of research, which took place through a questionnaire survey through the Internet portal. Based on these results, appropriate proposals and recommendations were proposed.