Produkty českých cestovních kanceláří v zážitkovém cestovním ruchu

Abstract

The subject of bachelor´s thesis is evalution of possibilities of experience tourism in the Czech Republic and evalution of selected travel agencies and their productions. The theoretical part presents an elaboration of specification of the term tourism, tourism product, travel agency, experience tourism. The partical part describes in detail six selected travel agencies, their characterization and offer. The last part of thesis is focused on evalution of client demand. Oletained data I incribed in tables and graphs. The aim of my thesis is characterization of productions of selected travel agencies with the intention of active holiday and evaluation of supply a demand.