Analýza sportovního a kulturního vyžití ve městě

Abstract

The topic of this work is the analysis of sports and cultural facilities in a city. The aim of this study was to determine how the residents of the town and district Karvina attend cultural and sport organizations, events and visit historical monuments that are to visit in the city. The theoretical part deals with marketing of the services, marketing of the cultural heritage, art and marketing research. The practical part conductes marketing research, where I acquired the data using a question-form. Then the data was evaluated and a recommendation that could lead to visit - rate uplift of the organizations in Karvina was proposed.