Návrh marketingové komunikace střední odborné školy

Abstract

The aim of this bachelor thesis is to analyze the current marketing communication of the Secondary Vocational School, Frydek-Mistek allowance organization, focusing mainly on its current and potential students, and on the basis of this analysis, to develop proposals and recommendations for streamlining this marketing communication. In the first part of the thesis are described the theoretical starting points of marketing communication, followed by the characteristics of the Secondary Vocational School, Frydek-Mistek, allowance organization including the current marketing communication. Another part of this work is devoted to the analysis of the results of the questionnaire survey carried out among the students of the school. Depending on the results of the analyzes, suggestions and recommendations were suggested, that could help improve the marketing communication of the Secondary Vocational School, Frydek-Mistek, allowance organization.