Návrh strategie podniku na liberalizovaném trhu s energiemi

Abstract

The submitted thesis entitled „The draft of business strategy on a liberalized energy market“deals with the analysis of the liberalization process in the Czech gas industry. The work is related to RWE Company. The thesis describes in details stages of the gas market opening and how these stages had affected number of customers who changed their supplier and also what was happened with RWE market share. The results of thesis are recommendations and precautions for RWE Company, which could help to consolidate the company’s position on the market.