Diagnostika podnikových potenciálů

Abstract

For the thesis topic was chosen: Diagnostics of Business Potentials. For this reason was selected a small firm’s name – Pavel Tomeček. This company is located in the city Přerov. The main goal of this work is to diagnose the state of the enterprise, another goal is to diagnose business potential. The thesis is structured into four main sections, which are the theoretical part, characteristics of the enterprise, and the practical part of proposals and competitive solutions. To handle the theoretical part were drawn from several literary sources to identify basic concepts related to that topic. Another sub-heading is part of the methodological procedures for the analysis of the stated objectives. The second chapter of the thesis contains a description of the business, the characteristics of the Olomouc region. The practical part consists of Porter’s competitive model, the analysis of financial ratios and analysis potential GM –TREND. The proposals address the last part of this thesis, which is based on the analysis carried out suggested an appropriate solution. The solutions are used to improve the corporate strategy and market position.