Návrh marketingové strategie nově zaváděného ubytovacího zařízení
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Majíčková, Alžběta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This work deals with marketing stratégy, brandnew - AIR HOTEL. It´s focused on the definition of the hotel services and marketing strategies. Based on the analysis of marketing surroundings AIR HOTEL. Using quantitative and qualitative marketing reserches is outlined marketing strategy and effective marketing mix, thanks to which this hotel could become exceptional and unique.
Description
Import 11/07/2012
Subject(s)
Zlín region, Kunovice, aviation, tourism, hotel services, marketing strategy, marketing mix, analysis of marketing environment.