Analýza image značky na trhu čajů
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Authors
Beňová, Ivana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis "Analysis of Tee Brand Image“ deals with the analysis of the Czech brand image among other tea brands in the market.
The theoretical part deals with the brand, especially the various brand elements andbrand image.
The practical part describes the earliest phases of marketing research results are then analyzed and propose suggestions and recommendations for improving brand image.
Description
Import 04/07/2011
Subject(s)
Image, Brand, Tea, Brand Building, Marketing