Analýza marketingovej stratégie turistického pochodu

Abstract

The goal of our thesis was to analyze selected tourist march and its marketing strategy. In the theoretical part we have defined all the important parts of marketing, as well as physical culture and organization of the sports event. In the practical part, we analyzed the marketing strategy of the tourist march that we choose through the three research methods.In the conclusion, we have reached the goal of thethesis. We processed the specific recommendations for the organizers of the march. This concerns mainly the improvement of parking capacities, built the official kiosk withthe advertising products and improvement of the promotion in the of paper postersform.