Podnikatelský plán založení outdoorové agentury

Abstract

This diploma work deals with formation of business plan for establishing of outdoor agency. My diploma work is divided into two parts. In theoretical part, I concern the definition of business plan terms and marketing research. I also describe the activities connected with the founding of the company, tourism and outdoor activities.

In practical part, I inquire, by using questionnaire survey, the knowledge about outdoor agencies, the popularity of these activities and the reguests in a outdoor activities sphere. I applied the questionnaire survey and the interview during the research.