Analýza spotřebitelského chování studentů na trhu s textilem

Abstract

The theme of bachelor theses is Consumer Behaviour Analysis of Students on the Textil Market. The work is divided into several parts, the characteristics of the market, the theoretical basis of consumer behavior, methods of data collection, analysis of consumer behavior and suggestions and recommendations. The aim is to analyze consumer behavior of students in the textile market, using the questionnaire survey and its results are then evaluated. Based on the collected data to create appropriate suggestions and recommendations.