Testování loga realitní kanceláře
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis deals with testing the logo of the real estate agency. In diploma thesis is characteristic of company and its services. Subsequently, the theoretical basis of the brand and the logo testing are described. The aim of this thesis was to find out whether the public in Frýdek-Místek recognizes the logo and how it operates. Research was conducted using the method of personal interviewing. Based on the analysis of the research results, modifications to the logo (redesign) and its marketing communication were proposed.
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logo, brand, logo design, logo testing, marketing communication, real estate