Marketingové aspekty hokejového klubu

Abstract

This bachelor thesis analyzes the marketing of hockey club SHK Hodonín. The thesis is divided into two parts – theoretical and practical. The theoretical part explains the key terms from the field of marketing and management and its application in sports. In addition, it also describes the techniques and methods of the research, which were used in terms of obtaining the needed information. The practical section contains the research investigation, which is consisted of an interview and a questionnaire. The last chapter summarizes the results and suggestions of the research. All knowledge gained by the mentioned methods of the research could be used by the hockey club SHK Hodonín for its following development.